Even thought I've spent most of my adult life in the advertising industry, it still surprises me from time-to-time that advertising actually works. My clients are continually asking me why their websites don't rank higher in Google searches. Everybody wants to be on page one. They think I can work some sort of optimization magic to make Google rank their page higher. Usually, I just tell them to buy Google Adwords instead. Think about it. Google practically owns the Internet. If you want them to notice you, just pay them. Recently, I decided to practice what I preach and buy some Google Adwords for my own site. Sure enough, traffic increased and my site was consistently in the top ten for the keywords that were important to me.
The only problem with Google Adwords is that they can end up being pretty expensive. If your business depends on your website, hiring Google is dirt cheap. If you're just playing around however, you can run up an alarmingly big bill on your credit card in a short amount of time. For playing around at increasing traffic, I prefer Entrecard. It's kind of bogus, since most people dropping cards on your Entrecard widget don't even stick around to read your posts. It does increase traffic, however. Entrecard is kind of fun too. You have this illusion that you're making lots of money, until one day you wake up and realize it's all Monopoly money.
I could go on and on, but you probably already realize that I'm just blathering. It's raining cats and dogs outside and I haven't even been out of the house all day. It's a good thing it's Martini Night this evening.
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