Day 2588

Every time I run my Saturday errands, I'm reminded of how much I dislike living in a large city. I still have fantasies about living in the middle of nowhere with a deep artesian water well and an acre of solar panels, but living comfortably off the grid like this is never going to happen. The older people get, the more they need to be near doctors. I doubt that I'd be lonely living off the grid, but if I ever had a heart attack or a serious fall, I'd be dead before the EMT's arrived. I was talking to a friend of mine last week who has enjoyed living in a small town in Arkansas for over 40 years. He and his wife are thinking of moving to Little Rock, because that's where their doctors are. That's what happened to my sister too. She and her husband sold a beautiful forest home in rural Ohio and moved to Florida for better medical care. This the bleak reality of modern life. There are fewer and fewer rural doctors and absolutely no state of the art rural research hospitals.

I watched the Falcon 9 launch at Vandenberg Air Force Base this morning on the Internet. I was glad to see that Space X had a big success today, after the devastating explosion they experienced last year. It's amazing that they have live video cameras inside these rockets now. The return of the first stage booster to the floating barge in the Pacific was all shown live in real time. If I was young, I'd love to work for a company like Space X. I think going to Mars would be a lot more inspiring mission in life than getting people to eat more burgers and drink more soda. That being said, I don't really regret spending most of my life in advertising. I'm a shallow person, so advertising is a perfect fit.

I'm glad the big ice storm in Oklahoma and Kansas is well north of us. Our weather wasn't great today, but at least nothing was freezing. Although it never actually rained, there was a mist in the air that left my jacket wet after I walked the dogs. I wonder how long our roller coaster weather is going to continue? I think constantly alternating between warm and cold days is making me sick. I feel like I'm coming down with a cold again. The humidity keeps changing too. It was over 90% this morning, but less than 20% a few days ago. We've certainly had colder winters, but I can't recall such sudden changes before.

I cooked French Toast for Janet this morning. My cooking repertoire is very limited, but I do make good French Toast. Bread is kind of the forbidden fruit in my current diet. I try to avoid bread and seldom eat pizza anymore because the starches in bread break down quickly and enter the bloodstream as glucose. Bread spikes blood sugar levels faster than many candy bars. It's too bad the stuff is so delicious. I could live on bread if it didn't put me on a fast track toward becoming a diabetic.

The dogs kept me busy today, but there were no messy accidents. Knock on wood, I guess. The day isn't over yet. I've discovered that Dot can easily sleep an extra hour on weekends without needing to get up to pee. As long as everyone else is asleep too, she's fine. The day officially starts at our house whenever Janet gets up. Hopefully, we'll all sleep in late tomorrow as well. I always enjoy an extra hour of sleep. I'll go to the gym unless it's raining and then I'll end the day by watching British comedies on PBS that I've already seen a hundred times. It's not all that exciting, but you wouldn't be reading this if you were looking for excitement.

Kasey is today's Dalmatian of the Day

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Day 1612

Buzz Aldrin couldn't have said it better. "You promised me Mars colonies. Instead, I got Facebook." When I saw this quote today, it summed up the last several decades for me. There are no large dreams that capture the imagination of entire countries anymore. Instead, we have become a fractured, totally divided world that agrees on nothing and can't get behind anything of consequence. When I was growing up, the best and the brightest went to work in places like Los Alamos and Oak Ridge. Today they work for Google. I was an Oak Ridge kid myself for a while, since my Dad was doing something secret at one of the labs. My young friends and I were science nerds before the term was even invented. We were convinced that we'd be traveling among the stars by now. None of us ever dreamed we'd be downloading funny cat pictures instead.

Not only has the world become trivial, I have become trivial as well. When I was a young kid in Oak Ridge, I thought I'd be an astronomer when I grew up. I actually ended up becoming an architect. Then in my mid 20's I had an epiphany. I realized that I was a fairly shallow person and became an ad man instead. I thrived in advertising, largely because my shallow nature fit me like a glove. I thought having a few people like me made the world a more interesting place. It probably did. The entire equation changed when everyone decided to get a degree in marketing. You don't really need that many people like me. There is a reason why big companies hire most of their advanced technical talent from India and China. American college grads no longer want to split the atom and go to the moon. They'd rather have their own reality show.

I don't know where we go from here, but I do know that people like John Kennedy and Buzz Aldrin don't resonate with today's young people like they did with me. Going to the moon in ten years from a standing start was a ridiculously ambitious goal and we did it. These days it would take ten years just to agree on what we wanted to do.

I certainly didn't do much today. I went to my breakfast restaurant a day early, because I'm going to be busy tomorrow. The first thing I noticed was that the restaurant, which is typically packed on Friday mornings, was virtually empty. Could this mean that we already have a de facto four day work week? All my clients seem to have flex-time employees these days and I know quite a few people who don't work on Friday already. What's going to happen when the robots get really good?

Maybe some of my clients have started taking Thursday off as well. It was certainly slow today. The dogs got two nice walks, including one in the morning where the temperature was brisk and cool. Dot and Dash love the cooler weather. Later in the day, I filled the car with gas, went to the bank, and paid a quick visit to a Fry's electronics store in the neighborhood. The store was almost as empty as the restaurant was this morning. Sign of the times, I guess.

Sadie is today's Dalmatian of the Day

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Day 966

I read an article in the current issue of Advertising Age saying that digital media creatives got paid less than half what their traditional creative brethren were used to making. Having played on both sides of this fence, I can attest to the fact that this article speaks the truth. This doesn't bode well for future graphic designers, writers, and photographers. Occasionally, I still wonder where the glamorous world of Mad Men went, but I think I know.

Back when I was a kid, I was usually the odd duck in school. Being totally self absorbed wasn't just unusual, it was strongly frowned upon. This has all changed. After several generations of teachers telling their pupils that they all were special and that everyone was creative, people began to believe this was true. "It's all about me" went from being a lonely cry of defiance to becoming the mantra of an entire generation. Suddenly anyone who had ever designed their own online Christmas card began to think of themselves as graphic designers and people like me weren't nearly as unique as they used to be.

It's all supply and demand. When everybody wants to do something cool and fun, those jobs  aren't going to be worth as much. I remember years ago having a conversation in a bar with a group of photographer friends. Everyone was complaining about the intense competition and wondering how we were going to make any money. A more practical friend joined the conversation and said we all should go buy a big garbage truck and start hauling hazardous waste. "You'll be rich in less than a year," he said. "Because nobody wants to do jobs like that."  So true!

Occasionally, I still work on fun things, but like the Ad Age article said, the money isn't what it used to be. I wouldn't encourage a kid to get into advertising these days. I wouldn't even encourage them to invent video games or become a social media expert. I think the only salvation is to learn to do something that is really hard. Learn math. Discover the next Higgs boson. Do something that most of your friends aren't even capable of doing. I'm sure that many of you noticed that guy with the purple mohawk in the control room during the Curiosity landing. That guy was the mission flight director. I'm sure that NASA or JPL could have cared less if this guy wore a mohawk. They probably wouldn't have cared if he came to work naked, because he was really good at what he did.

So, what did I do today after all this lofty talk? Well, I took Dash to the vet for his antigen shot. I took out the garbage. I wrote a few things that will be billed at today's pitifully low rates. That was about it.

Lou is today's Dalmatian of the Day

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