Showing posts with label originality. Show all posts
Showing posts with label originality. Show all posts

Monday, February 4, 2013

Day 1147

My learning journey continues. Oatmeal mixed with fresh blueberries and strawberries and sweetened with a little Stevia is actually delicious. Who would have thought? Maybe I can live without bacon after all. I also learned that the Kale I'm eating in my salad is actually the very same purple plant that I used to buy in pots at the garden store to put on the front porch during the Winter. I always thought these ornamental plants were pretty, but never knew you could eat them. I certainly had no idea they were healthy.

I wish I would discover some equally enlightening things about my chosen profession. I'm really starting to get burned out with what advertising has become in recent years. The stuff I write never was intended to be Anna Karenina or Moby Dick. It's depressing how mindless advertising messaging has become however. For the past three or four years I keep thinking that the Super Bowl ads keep getting worse with each succeeding year. There is no subtlety anymore. It's all rudeness and explosions these days. Coke, GoDaddy, Priceline... there wasn't a coherent idea between them. I didn't even like a lot of the commercials that the young bloggers gave rave reviews on their websites. I thought the Taco Bell spot with the old people escaping the retirement home was kind of insulting and even though I thought the Tide "Stain" spot was clever, it wasn't that great. On the other hand I did like some of the commercials that the young folk thought were insulting. The Volkswagen spot featuring white people talking like Jamaicans was panned by many reviewers who said the spot was racially insensitive. What a bunch of politically correct nonsense. That Volkswagen commercial was one of the few genuinely funny spots I saw all night.

Like many of you, I loved the Paul Harvey "Farmer" spot for Dodge Ram. I was terribly disappointed however to discover that the Dodge Ram ad agency didn't actually come up with this idea. A much smaller Chicago agency had already used the exact same Paul Harvey dialog in another commercial earlier. This is sad to me. Copying has become so mainstream that people don't even think it is wrong anymore. Most of my clients would actually rather copy or emulate something that already exists than to take a chance on something genuinely original. I haven't been asked to do anything genuinely original in years.

I was really busy today, but like I've already mentioned, I wasn't doing much original thinking. That monkey the Iranians sent into space recently could have taken my place today. I changed out pictures on websites. I paraphrased things I found on Wikipedia. I replied to mindless questions with equally mindless answers. Maybe something original will happen tomorrow.

Duke is today's Dalmatian of the Day
Watch of the Day

Tuesday, November 13, 2012

Day 1064

I used to be real careful about the software I installed on my computer. Before using something new, I would typically wait until a friend had already installed the same software on their computer with no ill effects. Only then would I go to the store and pick a box off the shelves to install on mine. Now my computer has developed a mind of its own. It's starting to act a lot like my phone. Almost every week I'll launch a familiar tool and receive a message saying a new version is available. Would you like to download the new version now, says the message. If I ignore this message, it will just reappear again the next time I launch the software. I've gotten in the habit of downloading and installing the updates just to make the irritating message go away. As a result, when I begin to use my supposedly familiar software, I often find that a favorite feature has been replaced by something I never wanted in the first place.  I know that somewhere off in the cloud there are people looking out for my best interests, but I would rather make these decisions myself.

It's hard to fight progress though, so I usually just click the download button and learn to live with the results. I've come to the conclusion that it's a lost cause to make decisions by yourself these days. Sharing and collaboration are revered and everybody needs to be on the same page. Like it or not, we live in an age where an iconoclastic thought will never get you as far as a picture of a cute cat.

I've started to wonder how I can make my own thoughts appear like cute cats. As an experiment, I've uploaded some photos of mine to Google+ and then a few months later, uploaded exactly the same photos that are tagged with a currently trending Meme. The photo linked with a popular Meme always gets far more attention. The photos are absolutely identical, but the one without a popular reason to like it always gets ignored. This is counter-intuitive to me. Here I've been thinking that it was originality that got me noticed, when it apparently it takes a village after all.

I only mention all this because when I was taking Dash to the vet this afternoon for his antigen shot I got talking with the director of a rescue program I work with about the theme for an upcoming event. She wanted me to take a photo of a dogs paw pressed against a human hand as a symbol of people helping animals. Sounded like a good idea to me. When I got home, I opened up Facebook and immediately saw a picture of exactly what she was talking about in my stream. Weird. Had she already subliminally seen this picture, or does everything just happen in parallel these days?  Oddly, the fact that this visual idea has already been done will make it seem more powerful to some in the rescue group. There won't be the worry of being the first anymore.

Can you tell I'm rambling. Nothing really happened today. Oh, I did go to the shoe store and discovered that my feet have grown wider.  Boo. Apparently, I should be wearing an 8 1/2 extra wide now.

Puppies are our Dalmatians of the Day

Watch of the Day