In addition to meeting Sonic, I had a meeting with another client about how to use social media more effectively. All my clients seem to want to climb on the Facebook and Twitter bandwagon lately. Everybody has heard stories about how someone has managed to double their sales using social media, but nobody seems to be able to replicate these success stories themselves. I have an interesting perspective on social media, since I am a relatively recent convert. I'm a quick learner though and I've already discovered a few things that have helped my own business. As I tried to explain viral marketing to my client, I kept returning to one theme over and over again: nothing ever goes viral if it isn't interesting! Most bloggers I know have already adopted the "content is king" mantra. It's hard to explain the importance of continual, fresh, interesting and relevant content to a group of people who are stressed out and overworked already, however. "How are we going to have the time to do all this stuff," they wondered. I felt like says that if Sonic could find someone in a fifty foot tall pile of rubble, then surely you ought to be able to put up something new and interesting on your Facebook page every day. Sonic is my new hero.
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