I did get some legitimate new business today. The annual report job finally came through. Part of my input material was a competitors annual report. "Our business is exactly like theirs," I was told. "We just don't want it to sound like we went out and copied them." I've gotten this kind of direction before. "Make it just the same....but different." Yup, I can do that. I've done it many times before.
I'm glad it's Friday tomorrow. I don't know why, since Saturdays aren't usually that exciting. It's been a long, busy week though, and I'd like to forget about keeping my head above water for a couple of days. Maybe we'll go look at new televisions this weekend. Given the choice between making an annual report sound "just the same...but different" or watching old episodes of Top Gear and Dr. Who, I think being a couch potato for a while doesn't sound half bad.
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