The publisher of Dallas Dog Life gave me some sample copies of their new 2011 resource guide today. The ad that I ran in the magazine looks great, but I'll be amazed if it brings me any new business. I've run ads for my company in all sorts of magazines over the years, but none of them have really been game changers. Word of mouth still works best for me. I believe in advertising, but I'll be the first to to admit that a good recommendation from the right person can be worth more than five glossy magazine ads.
Slowly but surely, I'm getting all the details worked out for my upcoming trip to Houston. I've got a hotel now. I've got my airline reservations. I've just about decided what equipment I need to take. Now I just need to figure out what is actually going to be happening at the conference.
I know one thing that won't be happening tomorrow. Dot won't be going to training class. She needs to take things easy for a few days and give herself a chance to heal. I just hope we don't have any more rain this week.
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